A new offer that could help the app reach a broader customer base.
Having groceries delivered straight to a property and finding the fridge stocked on arrival at an Airbnb is an appealing prospect, given how time-consuming this chore can be during the first few days of a holiday. This idea will soon become a reality through a new trial being run by the accommodation platform. Here is what we know.
Airbnb and Instacart grocery delivery trial
Airbnb has partnered with delivery service Instacart for the new offer. It will launch in January in major US cities including Los Angeles, Orlando and Phoenix.
Airbnb strengthens its experiences and services
As TechCrunch reports, Airbnb plans to reward its customers to encourage them to take part. Hosts who accept travellers’ pre-ordered groceries and put them away will receive $25. A $100 bonus will also be paid for the first approved order.
An Instacart spokesperson told our colleagues:
“By bringing Instacart’s grocery offering into the Airbnb app, we make it easier for travellers to stock their kitchens and feel at home from the moment they arrive. We are delighted to work with Airbnb on this pilot project and to put our extensive merchant network and cutting-edge technology at the service of its customers.”
With this initiative, Airbnb is further expanding its range of services, which already includes massages, meals prepared by chefs and massages. These activities are a crucial priority for chief executive Brian Chesky, who hopes they will generate an additional $1 billion in annual revenue.
Looking beyond holiday accommodation
The aim is to position the app as more than a simple holiday rental platform and open up new opportunities. The executive acknowledges that it may take years before this range becomes a core part of the business. Through these services, Airbnb also hopes to attract new users, particularly local residents who may be tempted by leisure activities or experiences they have not previously had the chance to try.
What do you think of Airbnb’s various initiatives? Could any of them appeal to you? Feel free to share your view in the comments.
What you need to know:
Comments
No comments yet. Be the first to comment!
Leave a Comment