GOL and Michelob Ultra bring the Marathon of Rio experience to the skies

GOL and Michelob Ultra create a Marathon of Rio experience

GOL Linhas Aéreas and Michelob Ultra, a beer within Ambev’s portfolio, have joined forces to turn the journey to the Marathon of Rio into a branded experience linking aviation, sport, tourism and lifestyle.

From last Friday, 29 May, until 7 June, passengers flying with the airline are being welcomed with an experience inspired by one of Brazil’s biggest road races, even before landing in Rio de Janeiro.

Throughout the activation period, Michelob Ultra is being offered in addition to GOL’s usual in-flight service on all scheduled flights departing from Congonhas (CGH) and Guarulhos (GRU) airports to Galeão (GIG) and Santos Dumont (SDU), between 14:00 and 22:00. More than 8,000 units of the drink will be handed out in total.

The initiative brings both brands’ sponsorship presence to the event through special activities on scheduled services, as well as a themed operation taking place today, 3 June.

Special GOL flight to Galeão

The campaign’s highlight takes place this Wednesday on flight G3-1448, scheduled to depart Congonhas for Galeão at 15:25. The service will feature a special offering of Michelob Ultra beer and nuts, alongside gifts, caps, vouchers for complimentary beer collection at GOL’s new Naná 2 kiosk on Barra da Tijuca Beach, and personalised headrest covers.

Through the activation, GOL and Michelob Ultra strengthen their partnership in support of Brazilian sport and tourism in Rio de Janeiro, creating memorable moments that naturally and unexpectedly connect the brands with their customers’ everyday lives and passions.

Information from GOL Linhas Aéreas